We prioritise products that are not made completely of virgin synthetic materials such as polyester or PVC.
Where a synthetic material is present, it must be recycled, closed loop, certifiable in some way, or only make up a component of the product.

There are rare instances where we may list a product that is made from 100% virgin synthetics that falls outside of the above guidelines.

• Vegan and cruelty free makeup brushes with synthetic (polyester/nylon or otherwise) bristles. We never include animal products in our range, and given the longevity of synthetic brushes we have chosen to include vegan brushes in our range.
• Shoes made from virgin PU, if the brand is outstanding in all other areas. Given the material's durability and expected lifespan, we may provide exceptions.
• Wedding dresses made from 'satin' material, where the dress contains virgin synthetics but exceeds in all other areas. In an ideal world brands would use Tencel to replicate silk, however the wedding industry is not there yet. We welcome vegan wedding dresses into our catalogue in the hopes that brands will see the demand and opt for more sustainable and ethical materials. Any dresses made from virgin synthetics will have it clearly noted in the 'Materials' tab.

We prioritise products with fibres made out of the following: linen, hemp, cotton (certified preferred), bamboo or eucalyptus lyocell, ecovero, econyl, mushroom leather, bio-based leathers such as MIRUM, Primaloft, cactus leather, silicon leather, apple leather, pineapple leather. We consider these fibres to be sustainable.

We prioritise products that engage in circular practices, reduction of waste, refillable packaging and life cycle repairs.