Mon Choux The Label

Unable to find a cruelty-free watch option I was personally searching for that was made with quality and epitomised luxury, I embarked on a journey to create a timepiece that reflected my personal values and style.

Mon Choux The Label was born from that desire to create elegant, well-crafted and considered pieces that stood the test of time and hues that would transcend the seasons. Designed with an intentional, decisive simplicity and importantly, a sustainable yearning to pay homage to the sugarcane plantations surrounding our upbringing.

Mon Choux, a term of endearment in French meaning ‘my sweet’, is synonymous with both luxury and longevity, and for you our conscious community to feel that responsibility and opulence every time you wear or gift one of our watches.

- Mel