We curate products made with intention; to benefit animals, people & the planet.



Every product available on our website has been crafted with compassion in mind. We have an unwavering commitment to selling only animal-free and cruelty-free products.


We champion brands creating visionary, eco-conscious products that prioritize our planet. Our curated selections reflect a commitment to promoting conservation and preservation of our natural resources.


We strive to foster a community that is founded with brands that operate in respect, transparency, and responsibility. By considering the people behind the products and promoting ethical practices, we aim to build a community that is both socially conscious and sustainable.

"We're passionate about creating a better world for all living beings, and we believe that the products we choose to purchase can make a real difference."

Our mission is to curate products that exemplify a commitment to the welfare of animals, the well-being of humanity, and the preservation of our planet.

We believe that luxury and sustainability go hand in hand, and our carefully curated collection of products reflects this philosophy.

We carefully vet each product to ensure that they are animal-free and cruelty-free, and we value production methods that prioritise the planet and the people that craft them. When you shop with us you join our journey towards a more beautiful, ethical, and compassionate future.

Our Brand Curation Process

In curating our range, we assess each brand's ethical stance. Naturally, all brands are on their unique journey in ethics and sustainability.
When an eco-conscious brand offers a vegan product, we readily incorporate it into our portfolio, even if the brand is not exclusively devoted to animal-free offerings.


We examine the presence of animal-derived materials in their products and production methods.


We inquire about the steps and initiatives in place to reduce their environmental footprint.


We enquire about the treatment of workers involved in the production process, ethical treatment & wages.


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Our gratitude goes to EG Studio for crafting the magic behind our logo and brand marks.

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