INBLUEM is a skincare and wellbeing brand focused on using pure, potent and locally sourced ingredients.
They are leaders in their industry, minimising their impact on the planet while tracing the supply chain to ensure ethical and sustainable harvest practices.
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Brand Ethos


INBLUEM is proud to be 100% vegan and cruelty-free. Each product in their range is free from animal-based ingredients. They are certified through Leaping Bunny and hold cruelty free practices at the heart of what they do.

"You cannot be truly mindful of your impact on the Earth, if you do not care for all of its inhabitants."

Animal Welfare


INBLUEM is committed to sustainable ingredient sourcing in respect of the Earth. They are carbon neutral, save over 1000L of water a day from the roofs of their formulation labs in Byron Bay, and work on small batch production to reduce the strain and demand on their local farms.



INBLUEM is female owned, and works closely with their partners, including first nations farmers, to ensure their community is uplifted. They give back to community through holistic health, wellness, and meaningful give-back programs. In the few years since their launch, they have donated over $50,000 to sustainable and social causes.


From the Founder

Fueled by a profound passion for healing and transformation, Montana's diverse journey from environmental engineering to activism has shaped Bluem's essence. Bluem originated from Montana's dedication to ethical manufacturing, seeking to restore our connection with nature and reshape the beauty narrative. Inspired during her pregnancy, Montana encountered challenges in finding skincare alternatives aligned with her values, fueling her determination. Bluem serves as a beacon for radical change, embodying her activist spirit and advocating for pure, potent natural ingredients, traceability, female foundership, and sustainability. Montana's staunch stance against animal testing and commitment to fair trade reflect her unwavering pursuit of ethical practices, establishing Bluem as a nurturing space that harmonizes self-worth with healing the planet—a vision poised to evolve into sustainable self-care solutions for the wellbeing of all.

- Montana